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Williams Center for Flavor Discovery

The Williams Center for Flavor Discovery serves as the Ventura Center’s restaurant-laboratory, where chefs, operators, suppliers, consumers, and sensory scientists converge to focus and analyze flavor in a real-world setting. The Williams Center’s dining room is equipped with audience response technologies and the kitchen is cutting edge, including sous-vide capabilities, an extensive spice library, and a video camera interface for recording, reviewing, and optimizing preparation strategies. The Williams Center can be adapted to emulate your restaurant concept, creating a customizable research and learning environment. Ideal for focus groups, ideation sessions, consumer behavior studies, or team building exercises.

Williams Center kitchen

Guided tastings and flavor discovery using the audience response system